Wednesday, 16 January 2013

Would You Believe That Sales Of WindowsPhone Smartphones Reached To Whopping13.75 Million Units In Q4 2012 ?

At the time, Android is unilaterally dominating the mobile
OS segment in terms of shipments. In Q3 2012, three out
of every fourth smartphones sold were Android-powered.
However, Android’s nearest rival—iOS—had just 14%
market share till the end of the Q3 last year. At the end
of Q3 last year, Windows Phone was struggling to gain the
attention of worldwide users. 
Nokia reportedly shipped
4.4 million smartphones in Q4 this year–thanks to
increasing demand of Windows Phone 8 running Lumia

920 model.
Sales Of Windows Phone Smartphones To Hit 13.75
Million Units In Q4
Still, we don’t have any exact number of Windows phone
sales during Q4 last year. Citing to reliable sources,
Forbes has mentioned that Windows Phone is on the way
to approach a milestone of selling one million handsets
per week. More importantly, the firm has reported (as
stated by Steve Ballmer at CES event this year), sales of
Windows phone smartphones in Q4 2012 were five times
as much of the sales of the devices in the same quarter of
the last year.
In Q4 2011, 2.75 million Windows Phone-powered
smartphones were shipped. In simple words, if the
information is correct, then 13.75 million (which is five
times of Windows Phone devices’ sales in Q4 2011)
Windows Phone smartphones were shipped in Q4 2012.
It’s pretty much clear from the above figure that there
has not been any regular shipment pattern of Windows
Phone powered device. In Q4 2010, we could see an
incredible growth in shipments of Windows powered
devices, compared to the previous quarter. But the
demand of the device dwindled in Q2 and Q3, 2012, due
to increasing dependence of its hardware partners such as
Samsung and HTC on Android mobile OS. However, the
company started relying on Nokia last year, showing an
increment in shipments in Q4 2011.
Windows Phone Could Be Third Biggest Mobile
Platform
According to IDC’s report , Windows Phone market share is
expected to grow at the compound annual growth rate
rate (CAGR) of 46.2% between 2012-2016. On the other
side, a growth rate of other mobile OSes like Android and
iOS are quite low, expecting to mount up at the CAGR of
9.5% and 10.9% respectively. As per the estimation,
Windows Phone is expected to grab 19.2% of overall
smartphone market share in 2016, which is even greater
than Apple’s 19.0% market share.
Of course, sales of 13.75 million Windows Phone-powered
smartphones in Q4 2012 is really an incredible
achievement. Besides, increasing demand of Nokia’s
Lumia smartphones (4.4 million shipped) in Q4 2012 is
depicting something else. It seems that Windows Phone
has succeeded to make impact on users. In addition,
Microsoft is currently quite aggressive to create a strong
app ecosystem around. Now, the Windows Phone app
store has more than 150,000 apps. Apparently, the
company wants to see Windows Phone as the world’s
third biggest mobile platform.

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