RIM will be facing an uphill battle when it
does eventually launch BlackBerry 10, but
the company is making sure it’ll have a
healthy selection of apps from the get-go
by incentivizing developers. RIM recently
hosted two Port-a-Thon events to
encourage developers to submit their
games and general apps for BlackBerry
10, offering $100 for any app approved to
the store. Naturally, the promise of cash
seems to have worked: 15,000 apps were
submitted over the course of 37.5 hours.
Money wasn’t the only incentive, though,
as BlackBerry hardware was also on offer.
The first developers submitting between
two and five approved apps were
promised a free PlayBook, while those
writing more than five approved apps
were entered into a random draw to
receive a BlackBerry 10 Dev Alpha device.
It’s doubtful that every app will be
approved for the store, but RIM needs as
many submissions as possible if the
company hopes for a successful launch.
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